2023年成考专升本每日一练《英语》12月13日

• The AIDA model is the foundation of modem marketing and advertising practice. It outlines the four basic steps that can be used to persuade potential customers to make a purchase. The first three steps lie in creating attention (A) , developing interest (I) , and building desire ( D) for the product, before the fourth step—the "call to action" ( A)—tells them exactly how and where to buy. AIDA can channel the customer's feelings through each stage of the communication process toward reaching a sale.
  Attracting the customer's attention is the first challenge, and this may be achieved by using an attractive phrase, offering a discount or something for free, or demonstrating how a problem can be solved. Once someone' s attention has been seized, it must be turned into real interest. This is best done by providing a brief description of the product' s benefits to the consumer, rather than simply listing the product's main features. Problem-solving claims, or results-based advice can be used to create desire, before finally laying out a simple way for that desire to be met—the means to buy. On website advertising, this might be a direct link ； on TV or print, it may be a website or telephone number.
  In the movie industry, the stages of AIDA are used to great effect. Movie studios often begin their marketing campaigns months in advance with giant posters to attract attention to the new movie. Short attractive previews follow, which develop interest by offering an attractive glimpse of the movie without giving too much away. Desire is inspired by the release of the full preview, which is carefully designed to show the exciting moments of the movie, from special effects to humorous lines of dialogue. On the opening weekend, advertisements in newspapers and on television focus on the movie' s release, inviting the consumer to go and buy a ticket.
  
  
  1. In which stage of the AIDA model are giant posters used?

  AAttention.

  BInterest.

  CDesire.

  DAction.

• In 1542, Francisco de Orellana led the first European voyage down the Amazon River. During this voyage the explorers met a lot of resistance （抵抗）from the local Indians. In one particular tribe the women fighters were so fierce that they drove their male fighters in front of them with spears. Thus the river was named after the famous women fighters of the ancient Greek stories, the Amazons.
  This voyage also started our wonder of the greatest river and the largest area of rainforest in the world. About 20% of all fresh water carried to the oceans is from the Amazon River. The Amazon basin is the world's largest, about the size of Europe. The river is a product of the rainy season, which brings huge rains every summer. This also produces a large area of rainforest, which supports the largest number of diverse plants and animals of any area in the world.
  The Amazon rainforest is also important when it comes to the future of global warming, as it is a huge natural store of carbon. Up until recently it was thought that the Amazon had fully grown and thus could not take up any more CO2. Experiments have shown this could be wrong and that the Amazon rainforest might be sucking up an additional five tons of CO2 from the atmosphere per hectare （公顷） per year. This is because plants react favorably to increased CO2 ； because it is the raw material for photosynthesis （光合作用）,the more of it the better. So having more CO2 in the atmosphere acts like a fertilizer, stimulating plant growth. Because of the size of the Amazon rainforest, it seems that presently it is taking up a large percentage of our CO2 pollution in the atmosphere, about 75% of the world's car pollution.
  
  
  2. Why is CO2 compared to a fertilizer in Para. 3?

  AThey both absorb light.

  BThey both store heat.

  CThey both help plants grow.

  DThey both cause global warming.

• 3. It is expected that by 2049 the population of the city （）two million.

  Awould reach

  Bwill have reached

  Cwill be reaching

  Dwould have been reached

• 4. Henry waved to his sister,（）was just getting off a bus.　　

  Awho

  Bthat

  Cwhich

  Dwhose　　

• 1. Do you have access to the Internet?

• 2. 新学期伊始，你们班准备组织一场迎新晚会，让同学们熟悉起来。你(Li Yuan)打算邀请外教(Tim)来参加迎新晚会。请给他写一封e—mail，内容包括：
  (1)邀请他参加迎新晚会；
  (2)介绍迎新晚会的一些活动安排；
  (3)希望他能够做个简短发言；
  (4)期待他的到来。

• 3. 你(Li Yuan)组织同学进行了一次烧烤野餐(barbecue)。请给你的英国朋友Tim写一封电子邮件，内容包括：
  ·野餐前的准备；
  ·野餐过程；
  ·印象最深刻的人或事。

• 4. The doctor is very patient with his patients.

• 1. 你(Li Yuan)收到美国朋友Thomas的e-mail，他提及要来中国留学的想法。请给他回一封 e-mail，内容包括： ·欢迎他来中国留学； ·推荐一所学校； ·介绍该学校所在的城市； ·表达为他提供帮助的意愿。

• 2. 你是王刚（Wang Gang），写一封给朋友李明（Li Ming）的祝贺信，祝贺他获得复旦大学计算机科学硕士学位，并祝他今后在学习和研究方面取得成功。