互联网营销师理论测试题及答案

聚题库
05/22
<p>&nbsp; &nbsp;<a style="color: #0000ff;" href="https://www.eepw.com/app/208.html" target="_blank">互联网营销师</a>理论测试题及答案已经就位,想要考取互联网营销师证书的朋友们赶紧来学习吧。</p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://img2.meite.com/questions/202305/22646b3b0dde89e.png" alt="" width="566" height="275" /> &nbsp;【单选题】<br />&nbsp; &nbsp;1.在现代市场经济条件下,企业为了实现战略计划规定的各项任务、目标,必须十分重视(),根据市场需求的现状与趋势,制定计划,配置资源。<br />&nbsp; &nbsp;A、市场营销计划<br />&nbsp; &nbsp;B、市场营销组合<br />&nbsp; &nbsp;C、市场营销因素<br />&nbsp; &nbsp;D、市场营销管理&nbsp; &nbsp;<br />&nbsp; &nbsp;答案:D<br />&nbsp; &nbsp;&nbsp; &nbsp;【判断题】<br />&nbsp; &nbsp;2.下单比例指的是当日下单人数除以当日浏览人数,如果店铺浏览人数激增而下单人数少,说明直播效果不好,引流目的未达到。<br />&nbsp; &nbsp;答案:错<br />&nbsp; &nbsp;&nbsp; &nbsp;【单选题】<br />&nbsp; &nbsp;3.电子邮件营销的英文简称为()<br />&nbsp; &nbsp;A、EDM<br />&nbsp; &nbsp;B、EDC<br />&nbsp; &nbsp;C、EBM<br />&nbsp; &nbsp;D、CDM&nbsp; &nbsp;<br />&nbsp; &nbsp;答案:A<br />&nbsp; &nbsp;&nbsp; &nbsp;【单选题】<br />&nbsp; &nbsp;4.网络商务信息发布的基本内容是()<br />&nbsp; &nbsp;A、产品和服务信息<br />&nbsp; &nbsp;B、网上广告<br />&nbsp; &nbsp;C、网上广告<br />&nbsp; &nbsp;D、网络促销&nbsp; &nbsp;<br />&nbsp; &nbsp;答案:A<br />&nbsp; &nbsp;&nbsp; &nbsp;【判断题】<br />&nbsp; &nbsp;5.人员推销和广告宣传对顾客和推销人员具有暂时和特殊的促进作用,是临时性和非正规性的。<br />&nbsp; &nbsp;答案:错<br />&nbsp; &nbsp;&nbsp; &nbsp;【单选题】<br />&nbsp; &nbsp;6.直播间的场景以及氛围,bu 包括()<br />&nbsp; &nbsp;A、天气<br />&nbsp; &nbsp;B、明星<br />&nbsp; &nbsp;C、原产地<br />&nbsp; &nbsp;D、门店探店&nbsp; &nbsp;<br />&nbsp; &nbsp;答案:A<br />&nbsp; &nbsp;&nbsp; &nbsp;【判断题】<br />&nbsp; &nbsp;7.Photoshop中按住Alt键可保证椭圆选框工具绘出的是正圆形。<br />&nbsp; &nbsp;答案:错<br />&nbsp; &nbsp;&nbsp; &nbsp;【单选题】<br />&nbsp; &nbsp;8.职业道德是道德这个庞大体系中的一个重要部分,它是()发展到一定阶段的产物。<br />&nbsp; &nbsp;A、社会经济<br />&nbsp; &nbsp;B、社会分工<br />&nbsp; &nbsp;C、社会政治<br />&nbsp; &nbsp;D、社会劳动&nbsp; &nbsp;<br />&nbsp; &nbsp;答案:B<br />&nbsp; &nbsp;&nbsp; &nbsp;【多选题】<br />&nbsp; &nbsp;9.广告产生的效果应包括()。<br />&nbsp; &nbsp;A、广告的经济效果<br />&nbsp; &nbsp;B、广告的感官冲击效果<br />&nbsp; &nbsp;C、广告的心理效果<br />&nbsp; &nbsp;D、广告的社会效果&nbsp; &nbsp;<br />&nbsp; &nbsp;答案:ACD<br />&nbsp; &nbsp;&nbsp; &nbsp;【多选题】<br />&nbsp; &nbsp;10.利用电子邮件搜集客户信息的基本思路是()。<br />&nbsp; &nbsp;A、发布邮件地址<br />&nbsp; &nbsp;B、接收邮件信息<br />&nbsp; &nbsp;C、交流邮件信息<br />&nbsp; &nbsp;D、整理客户信息&nbsp; &nbsp;<br />&nbsp; &nbsp;答案:ABD<br />&nbsp; &nbsp;&nbsp; &nbsp;【单选题】<br />&nbsp; &nbsp;11.数字化整合营销的中心是()。<br />&nbsp; &nbsp;A、市场占有率<br />&nbsp; &nbsp;B、客户占有率<br />&nbsp; &nbsp;C、市场增长率<br />&nbsp; &nbsp;D、客户增长率&nbsp; &nbsp;<br />&nbsp; &nbsp;答案:B<br />&nbsp; &nbsp;&nbsp; &nbsp;【判断题】<br />&nbsp; &nbsp;12.直播结束后只有不断总结、汲取经验,才能在下次直播时表现更好,销量更好。<br />&nbsp; &nbsp;答案:错<br />&nbsp; &nbsp;&nbsp; &nbsp;【判断题】<br />&nbsp; &nbsp;13.短视频社交互动较强,直播休闲娱乐较强。<br />&nbsp; &nbsp;答案:错<br />&nbsp; &nbsp;&nbsp; &nbsp;【单选题】<br />&nbsp; &nbsp;14.根据&ldquo;需要层次论&rdquo;,下列属于第三层次的是()<br />&nbsp; &nbsp;A、安全需要<br />&nbsp; &nbsp;B、自尊需要<br />&nbsp; &nbsp;C、社会需要<br />&nbsp; &nbsp;D、自我实现的需要&nbsp; &nbsp;<br />&nbsp; &nbsp;答案:C<br />&nbsp; &nbsp;&nbsp; &nbsp;【单选题】<br />&nbsp; &nbsp;15.以下哪个选项不是传播学的学科特点?()<br />&nbsp; &nbsp;A、整体性<br />&nbsp; &nbsp;B、互动性<br />&nbsp; &nbsp;C、开放性<br />&nbsp; &nbsp;D、制约性&nbsp; &nbsp;<br />&nbsp; &nbsp;答案:D<br />&nbsp; <span style="color: #0000ff;">更多试题练习,下载【互联网营销师考试<a style="color: #0000ff;" href="https://www.eepw.com/app/3.html" target="_blank">聚题库</a>】:<u><a style="color: #0000ff;" href="https://www.wet35.com/app/208.html">https://www.wet35.com/app/208.html</a></u></span></p>
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