2023互联网营销师考试题及答案

<p>&nbsp; &nbsp;2023<a style="color: #0000ff;" href="https://www.eepw.com/app/208.html" target="_blank">互联网营销师</a>考试题及答案已经就位，想要考取互联网营销师证书的朋友们赶紧来学习学习吧。</p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://img2.meite.com/questions/202305/16646352b0ce2a3.png" alt="" /> &nbsp;【单选题】<br />&nbsp; &nbsp;1.网络商务信息采集的（）,就是要求采集的商务信息能真实地反映客观事实,失真度小<br />&nbsp; &nbsp;A、准确性<br />&nbsp; &nbsp;B、适度性<br />&nbsp; &nbsp;C、及时性<br />&nbsp; &nbsp;D、经济性&nbsp; &nbsp;<br />&nbsp; &nbsp;答案：A<br />&nbsp; &nbsp;&nbsp; &nbsp;【单选题】<br />&nbsp; &nbsp;2.顾客通过何种方式获得服务所提供的东西，属于服务质量的（）。<br />&nbsp; &nbsp;A、职能质量<br />&nbsp; &nbsp;B、技术质量<br />&nbsp; &nbsp;C、作业质量<br />&nbsp; &nbsp;D、感受质量&nbsp; &nbsp;<br />&nbsp; &nbsp;答案：A<br />&nbsp; &nbsp;&nbsp; &nbsp;【单选题】<br />&nbsp; &nbsp;3.内容创造者中,PGC是指（）<br />&nbsp; &nbsp;A、用户生产内容<br />&nbsp; &nbsp;B、专业生产内容<br />&nbsp; &nbsp;C、职业生产内容<br />&nbsp; &nbsp;D、网红生产内容&nbsp; &nbsp;<br />&nbsp; &nbsp;答案：B<br />&nbsp; &nbsp;&nbsp; &nbsp;【单选题】<br />&nbsp; &nbsp;4.当企业所面对的客户在关系价值、偏好或者需求上存在很大差异时，企业可以以单个客户为基准管理其关系组合，此时企业所采用的客户组合策略属于（）<br />&nbsp; &nbsp;A、个性化策略<br />&nbsp; &nbsp;B、区分策略<br />&nbsp; &nbsp;C、集中策略<br />&nbsp; &nbsp;D、差别化策略&nbsp; &nbsp;<br />&nbsp; &nbsp;答案：A<br />&nbsp; &nbsp;&nbsp; &nbsp;【单选题】<br />&nbsp; &nbsp;5.下列关于预告发布操作的说法错误的是?（）<br />&nbsp; &nbsp;A、发布预告时所填写的&ldquo;直播简介&rdquo;容会于直播时出现在&ldquo;直播印记&rdquo;中,注意不要出现违规信息<br />&nbsp; &nbsp;B、与发布直播类似,发布预告也必须填写直播间标题、上传直播封面照<br />&nbsp; &nbsp;C、每天可以发布多场预告<br />&nbsp; &nbsp;D、发布预告只能在中控台发布&nbsp; &nbsp;<br />&nbsp; &nbsp;答案：A<br />&nbsp; &nbsp;&nbsp; &nbsp;【单选题】<br />&nbsp; &nbsp;6.我国最大的 internet 服务提供商是（）<br />&nbsp; &nbsp;A、网通部门<br />&nbsp; &nbsp;B、联通部门<br />&nbsp; &nbsp;C、电信部门<br />&nbsp; &nbsp;D、铁通部门&nbsp; &nbsp;<br />&nbsp; &nbsp;答案：C<br />&nbsp; &nbsp;&nbsp; &nbsp;【多选题】<br />&nbsp; &nbsp;7.IC卡根据其与阅读器的连接方式可分为（）<br />&nbsp; &nbsp;A、耦合型卡<br />&nbsp; &nbsp;B、联合型卡<br />&nbsp; &nbsp;C、接触型卡<br />&nbsp; &nbsp;D、非接触型卡&nbsp; &nbsp;<br />&nbsp; &nbsp;答案：CD<br />&nbsp; &nbsp;&nbsp; &nbsp;【单选题】<br />&nbsp; &nbsp;8.网络营销与营销组合起源于（）<br />&nbsp; &nbsp;A、软营销<br />&nbsp; &nbsp;B、直复式营销<br />&nbsp; &nbsp;C、整合营销<br />&nbsp; &nbsp;D、网络营销&nbsp; &nbsp;<br />&nbsp; &nbsp;答案：B<br />&nbsp; &nbsp;&nbsp; &nbsp;【单选题】<br />&nbsp; &nbsp;9.专供市场研究及市场营销人员使用的内容详尽具体的报告是（）<br />&nbsp; &nbsp;A、部门报告<br />&nbsp; &nbsp;B、专门性报告<br />&nbsp; &nbsp;C、一般性报告<br />&nbsp; &nbsp;D、行业报告&nbsp; &nbsp;<br />&nbsp; &nbsp;答案：B<br />&nbsp; &nbsp;&nbsp; &nbsp;【单选题】<br />&nbsp; &nbsp;10.从对立、相反的角度去思考问题属于（）<br />&nbsp; &nbsp;A、相似联想<br />&nbsp; &nbsp;B、发散思维<br />&nbsp; &nbsp;C、逆向思维<br />&nbsp; &nbsp;D、动态思维&nbsp; &nbsp;<br />&nbsp; &nbsp;答案：C<br />&nbsp;<span style="color: #0000ff;"> 更多试题练习，下载【互联网营销师考试<a style="color: #0000ff;" href="https://www.eepw.com/app/3.html" target="_blank">聚题库</a>】：<u><a style="color: #0000ff;" href="https://www.wet35.com/app/208.html">https://www.wet35.com/app/208.html</a></u></span></p>