2023年成考专升本每日一练《英语》5月6日

考试总分：10分

考试类型：模拟试题

作答时间：60分钟

已答人数：1976

试卷答案：有

试卷介绍： 2023年成考专升本每日一练《英语》5月6日专为备考2023年英语考生准备，帮助考生通过每日坚持练习，逐步提升考试成绩。

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How men first learned to invent words is unknown; in other words, the origin of language is a mystery.All we really know is that men,unlike animals,somehow invented certain sounds to express thoughts and feelings, actions and things, so that they could communicate with each other; and that later they agreed upon certain signs, called letters, which could be combined to represent those sounds and which could be written down.Those sounds, whether spoken, or written in letters, we call words. The power of words,then,lies in their associations—the things they bring up before our minds. Words become filled with meaning for us by experience; and the longer we live, the more certain words recall to us the glad and sad events of our past; and the more we read and learn, the more the number of words that mean something to us increases. Great writers are those who not only have great thoughts but also express these thoughts in words which appeal powerfully to our minds and emotions. This charming and telling use of words is what we call literary（文字的）style. Above all， the real poet is a master of words.He can convey his meaning in words which sing like music,and which by their position and association can move men to tears.We should therefore learn to choose our words carefully and use them accurately,or they will make our speech silly and rude.

1. The real power of words exists in their_____.

Aaccuracy

Bbeauty

Ccharm

Drepresentative function

The AIDA model is the foundation of modem marketing and advertising practice. It outlines the four basic steps that can be used to persuade potential customers to make a purchase. The first three steps lie in creating attention (A) , developing interest (I) , and building desire ( D) for the product, before the fourth step—the "call to action" ( A)—tells them exactly how and where to buy. AIDA can channel the customer's feelings through each stage of the communication process toward reaching a sale.
Attracting the customer's attention is the first challenge, and this may be achieved by using an attractive phrase, offering a discount or something for free, or demonstrating how a problem can be solved. Once someone' s attention has been seized, it must be turned into real interest. This is best done by providing a brief description of the product' s benefits to the consumer, rather than simply listing the product's main features. Problem-solving claims, or results-based advice can be used to create desire, before finally laying out a simple way for that desire to be met—the means to buy. On website advertising, this might be a direct link ； on TV or print, it may be a website or telephone number.
In the movie industry, the stages of AIDA are used to great effect. Movie studios often begin their marketing campaigns months in advance with giant posters to attract attention to the new movie. Short attractive previews follow, which develop interest by offering an attractive glimpse of the movie without giving too much away. Desire is inspired by the release of the full preview, which is carefully designed to show the exciting moments of the movie, from special effects to humorous lines of dialogue. On the opening weekend, advertisements in newspapers and on television focus on the movie' s release, inviting the consumer to go and buy a ticket.

2. What is the writer's tone in introducing the AIDA model?

ASurprised.

BCritical.

CObjective.

DHopeful

Today, cigarette smoking is a common habit. About forty-three percent of the adult men and thirty-one percent of the adult women in the United States smoke cigarettes regularly. It is encouraging to see that millions of people have given up smoking.
It is a fact that men as a group smoke more than women. Among both men and women the age group with the highest proportion of smokers is 24-44.
Income, education, and occupation all play a part in determining a person’s smoking habit. City people smoke more than people living on farms. Well-educated men with high incomes are less likely to smoke cigarettes than men with fewer years of schooling and lower incomes. On the other hand, if a well-educated man with a higher income smoked at all, he is likely to smoke more packs of cigarettes per day.
The situation is somewhat different for women.There are slightly more smokers among women with higher family income and higher education than among the lower income and lower educational groups. These more highly educated women tend to smoke more heavily.
Among teenagers the picture is similar. There are fewer teenaged smokers from upper-income, well-educated families, and fewer from families living in farm areas. Children are most likely to start smoking if one or both of their parents smoke.

3. What is the smoking situation for women ?

AThe situation is quite the same for women as for men .

BBetter-educated women are likely to smoke heavily.

CThere are more women smokers with low incomes.

DWomen with higher incomes and higher education do not tend to smoke.

1. Do you have access to the Internet?

2. 你(Li Yuan)组织同学进行了一次烧烤野餐(barbecue)。请给你的英国朋友Tim写一封电子邮件，内容包括：
·野餐前的准备；
·野餐过程；
·印象最深刻的人或事。

3. The doctor is very patient with his patients.

A:Jim, you said you would not stay out late after school, didn't you? B:Yes,mom,I did. A:But it’s 10 o’clock now.（56）? B:Sorry.I’ve been to the hospital. A:What?（57）? B:No.I sent Jack to the hospital. A:Oh,really?（58）? B:He had a terrible headache on the way home. A:Is he better now？ B:（59）. A:Good for you,my dear! I’m very glad you can help others. B:（60）.

1. 第(59)填______

AWhat should I do

BThank you,mom

CWhere have you been

DYes,he is

EWhat was wrong with him

FWere you sick

GWhere is the hospital

HI'm sorry to hear that

Clerk: Hello, this is the front desk. (56) ?
Brown: Hello, I need to catch a plane tomorrow at 9 a. m. (57) ?
Clerk: Of course. (58) ?
Brown: Room 423.
Clerk: OK, we will call you then. (59) ?
Brown: Yes. I need a taxi for 7 a. m. Could you do me a favor?
Clerk: No problem. (60) ?
Brown: Yes, thanks for your help.
Clerk： It，s my pleasure.

2. 60题（）

AHow can I help you

BWhere do you live

CCan you arrange a wake-up call at 6 a. m.

DIs that all

EWhat else can I help you with

FHave you finished

GWho is that

HWhat is your room number

3. 59题（）

AHow can I help you

BWhere do you live

CCan you arrange a wake-up call at 6 a. m.

DIs that all

EWhat else can I help you with

FHave you finished

GWho is that

HWhat is your room number

1. 你是王刚（Wang Gang），写一封给朋友李明（Li Ming）的祝贺信，祝贺他获得复旦大学计算机科学硕士学位，并祝他今后在学习和研究方面取得成功。