2023年成考专升本每日一练《英语》3月20日

考试总分：10分

考试类型：模拟试题

作答时间：60分钟

已答人数：1133

试卷答案：有

试卷介绍： 2023年成考专升本每日一练《英语》3月20日专为备考2023年英语考生准备，帮助考生通过每日坚持练习，逐步提升考试成绩。

开始答题

试卷预览

单选题 主观题 填空题 写作题

The AIDA model is the foundation of modem marketing and advertising practice. It outlines the four basic steps that can be used to persuade potential customers to make a purchase. The first three steps lie in creating attention (A) , developing interest (I) , and building desire ( D) for the product, before the fourth step—the "call to action" ( A)—tells them exactly how and where to buy. AIDA can channel the customer's feelings through each stage of the communication process toward reaching a sale.
Attracting the customer's attention is the first challenge, and this may be achieved by using an attractive phrase, offering a discount or something for free, or demonstrating how a problem can be solved. Once someone' s attention has been seized, it must be turned into real interest. This is best done by providing a brief description of the product' s benefits to the consumer, rather than simply listing the product's main features. Problem-solving claims, or results-based advice can be used to create desire, before finally laying out a simple way for that desire to be met—the means to buy. On website advertising, this might be a direct link ； on TV or print, it may be a website or telephone number.
In the movie industry, the stages of AIDA are used to great effect. Movie studios often begin their marketing campaigns months in advance with giant posters to attract attention to the new movie. Short attractive previews follow, which develop interest by offering an attractive glimpse of the movie without giving too much away. Desire is inspired by the release of the full preview, which is carefully designed to show the exciting moments of the movie, from special effects to humorous lines of dialogue. On the opening weekend, advertisements in newspapers and on television focus on the movie' s release, inviting the consumer to go and buy a ticket.

1. In which stage of the AIDA model are giant posters used?

AAttention.

BInterest.

CDesire.

DAction.

Scientists have shown that exercise is linked to brain changes throughout all stages of life and can help the brain develop and stay healthy. Babies, for example, need regular exercise to form connections in the brain. In children, research suggests that exercise improves attention, focus and school performance. In the elderly, exercise has been shown to help slow memory loss.
Then how does exercise help the brain? Over the last 20 years, scientists have learned that exercise can help keep the mind sharp in a number of ways. Exercise improves blood flow to the brain. The blood carries oxygen, contributing to more efficient connections between brain cells. Increasing blood flow is one way that exercise can improve mental abilities. The positive effects of exercise on the brain can be seen in babies, pre-teenagers and adults.
Babies are in near-constant movement, which is extremely important for development. This movement not only strengthens their muscles, but also helps their brains form connections. The process continues throughout life but is most intense in infancy （婴儿期）and toddlerhood （学步期），when children are mastering brand-new skills like sitting, standing, walking, running and jumping.
Exercise is also healthy for pre-teenagers' brains. In fact, some research suggests that regular exercise can improve school performance. A study found that the effects depended on how much kids exercised. The more days the children attended the exercise program, the more their focus improved.
Finally, exercise helps keep the mind sharp during adulthood. Research suggests exercise can increase the size of the hippocampus, an important area of the brain, which becomes smaller with age,and can increase levels of a protein （蛋白质）that aids the growth of new brain cells. This can help prevent older adults from losing mental abilities and memory.

2. How does exercise sharpen the mind according to Para. 2?

ABy increasing the brain size.

BBy decreasing the protein level.

CBy extending the time of concentration.

DBy strengthening brain cellsJ connections.

Many of us rely on our smart phones for our everyday cameras. Our phones, however, collect lots of data （21）us, and camera software can automatically make a（22）of our location when we take a photo. This is more often a potential safety（23）than a benefit.
Let' s start with the （24）. When you allow your camera to mark your location, photo management apps,（25） Apple' s Photos and Google Photos, can automatically（26）pictures into albums based on location. That' s （27）when you go on vacation and want to remember （28） you were when you took a picture.
But when you' re not traveling,（29）your location marked on photos is not great. Let's say you just connected with （30） on a dating app and shared a photo of your dog. （31） you had the location feature turned on when you took the photo,that person could （32）the data to see where you live.Just to be（33）,make sure the photo location feature is off by default （默认情况下）.You （34）choose to turn the location feature on （35）to document your vacation, but remember to turn it off when your trip is over.

3. 第31题（）

AIf

BThough

CUnless

DWhether

1. The doctor is very patient with his patients.

2. 新学期伊始，你们班准备组织一场迎新晚会，让同学们熟悉起来。你(Li Yuan)打算邀请外教(Tim)来参加迎新晚会。请给他写一封e—mail，内容包括：
(1)邀请他参加迎新晚会；
(2)介绍迎新晚会的一些活动安排；
(3)希望他能够做个简短发言；
(4)期待他的到来。

3. 你(Li Yuan)组织同学进行了一次烧烤野餐(barbecue)。请给你的英国朋友Tim写一封电子邮件，内容包括：
·野餐前的准备；
·野餐过程；
·印象最深刻的人或事。

Clerk: Hello, this is the front desk. (56) ?
Brown: Hello, I need to catch a plane tomorrow at 9 a. m. (57) ?
Clerk: Of course. (58) ?
Brown: Room 423.
Clerk: OK, we will call you then. (59) ?
Brown: Yes. I need a taxi for 7 a. m. Could you do me a favor?
Clerk: No problem. (60) ?
Brown: Yes, thanks for your help.
Clerk： It，s my pleasure.

1. 60题（）

AHow can I help you

BWhere do you live

CCan you arrange a wake-up call at 6 a. m.

DIs that all

EWhat else can I help you with

FHave you finished

GWho is that

HWhat is your room number

2. 59题（）

AHow can I help you

BWhere do you live

CCan you arrange a wake-up call at 6 a. m.

DIs that all

EWhat else can I help you with

FHave you finished

GWho is that

HWhat is your room number

3. 58题（）

AHow can I help you

BWhere do you live

CCan you arrange a wake-up call at 6 a. m.

DIs that all

EWhat else can I help you with

FHave you finished

GWho is that

HWhat is your room number

1. 你(Li Yuan)下周一因为要去参加演讲比赛，不能上外教(Prof. Smith)的写作课。请给他写一封e-mail,内容包括：请假并表示歉意；解释不能上课的原因，如比赛的重要性；承诺会自学所缺内容并按时交作业；祝他愉快。