2025年成考专升本每日一练《英语》6月5日

• Drawing a picture is the simplest way of putting an idea down on paper.That is(21)men first began to write six thousand years ago or(22).The alphabet we now use(23)down to us over a long period of time. It was developed from the picture-writing of ancient Egypt. Picture-writing was useful in many（24）.It could be used to express ideas as well as  (25).For example, a drawing of a(26)meant the object“man”. (27)a drawing of a man lying on the ground with,a spear in him meant”(28)”. Besides the Egyptians,the Chinese(29)the American Indians also developed ways(30) writing in pictures.But only(31)much could be said this way.Thousands of pictures would have been needed(32)express all the ideas that people might have. It would have taken many thousand more to express all the objects(33)to men.No one could(34)so many pictures in a lifetime. Nor could anyone learn the meaning of all  (35)drawings in a lifetime.
  
  
  1. 第(26)题选（）

  Acreature

  Bbeing

  Cwoman

  Dman

• The AIDA model is the foundation of modem marketing and advertising practice. It outlines the four basic steps that can be used to persuade potential customers to make a purchase. The first three steps lie in creating attention (A) , developing interest (I) , and building desire ( D) for the product, before the fourth step—the "call to action" ( A)—tells them exactly how and where to buy. AIDA can channel the customer's feelings through each stage of the communication process toward reaching a sale.
  Attracting the customer's attention is the first challenge, and this may be achieved by using an attractive phrase, offering a discount or something for free, or demonstrating how a problem can be solved. Once someone' s attention has been seized, it must be turned into real interest. This is best done by providing a brief description of the product' s benefits to the consumer, rather than simply listing the product's main features. Problem-solving claims, or results-based advice can be used to create desire, before finally laying out a simple way for that desire to be met—the means to buy. On website advertising, this might be a direct link ； on TV or print, it may be a website or telephone number.
  In the movie industry, the stages of AIDA are used to great effect. Movie studios often begin their marketing campaigns months in advance with giant posters to attract attention to the new movie. Short attractive previews follow, which develop interest by offering an attractive glimpse of the movie without giving too much away. Desire is inspired by the release of the full preview, which is carefully designed to show the exciting moments of the movie, from special effects to humorous lines of dialogue. On the opening weekend, advertisements in newspapers and on television focus on the movie' s release, inviting the consumer to go and buy a ticket.
  
  
  2. What is the purpose of creating the AIDA model?

  ATo promote potential sales.

  BTo simplify the daily business.

  CTo describe the typesof markets.

  DTo lay the foundation for advertising.

• 3. The sweater she received in the end differed（）the one she had seen online.

  Aby

  Bin

  Cwith

  Dfrom

• 
  
  
  4. 请在第34_____处填上正确答案。  

  ABudget 

  BThink 

  CCount 

  DNumber

• 1. Do you have access to the Internet?

• 2. 新学期伊始，你们班准备组织一场迎新晚会，让同学们熟悉起来。你(Li Yuan)打算邀请外教(Tim)来参加迎新晚会。请给他写一封e—mail，内容包括：
  (1)邀请他参加迎新晚会；
  (2)介绍迎新晚会的一些活动安排；
  (3)希望他能够做个简短发言；
  (4)期待他的到来。

• 3. 你(Li Yuan)组织同学进行了一次烧烤野餐(barbecue)。请给你的英国朋友Tim写一封电子邮件，内容包括：
  ·野餐前的准备；
  ·野餐过程；
  ·印象最深刻的人或事。

• 4. The doctor is very patient with his patients.

• 1. Writing：你（Li Yuan）的美国朋友Harry在最近的email中提到要带他的父母来华旅游，他们计划去黄山。给他回一封e-mail，内容包括： （1）欢迎他的父母来中国；
  （2）建议可行路线及交通方式；
  （3）提醒一些必要的旅行准备（如衣物、药口……）；
  （4）推荐1至2处其他景点。  

• 2. 你是王刚（Wang Gang），写一封给朋友李明（Li Ming）的祝贺信，祝贺他获得复旦大学计算机科学硕士学位，并祝他今后在学习和研究方面取得成功。