互联网营销师考试内容

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06/30
<p> <a style="color: #0000ff;" href="https://www.eepw.com/app/208.html" target="_blank">互联网营销师</a>考试内容有哪些?互联网营销师理论知识试卷已经就位,想要考取互联网营销师证书的朋友们赶紧来学习学习吧。</p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://img2.meite.com/questions/202206/3062bd6a3a6371c.png" /><br /> <span style="color: #0000ff;">体验更多试题,下载【互联网营销师考试<a style="color: #0000ff;" href="https://www.eepw.com/app/3.html" target="_blank">聚题库</a>】:https://www.wet35.com/app/208.html</span><br />&nbsp; &nbsp;【判断题】<br />&nbsp; &nbsp;1.在西方众多企业的网络营销中,双道法是最常见的方法,是企业网络营销渠道的最佳策略。<br />&nbsp; &nbsp;答案:对<br />&nbsp; &nbsp;【判断题】<br />&nbsp; &nbsp;2.根据消费者权益保护法,直播带货过程中不得放大产品价格/价值的优势,引导消费者购买产品。<br />&nbsp; &nbsp;答案:错<br />&nbsp; &nbsp;【单选题】<br />&nbsp; &nbsp;3.具有独特&ldquo;交互式&rdquo;传播特点的媒介是?()<br />&nbsp; &nbsp;A、网络媒介<br />&nbsp; &nbsp;B、影视媒介<br />&nbsp; &nbsp;C、广播媒介<br />&nbsp; &nbsp;D、印刷媒介&nbsp; &nbsp;<br />&nbsp; &nbsp;答案:A<br />&nbsp; &nbsp;【单选题】<br />&nbsp; &nbsp;4.组织市场需求波动幅度()消费者市场需求波动幅度<br />&nbsp; &nbsp;A、小于<br />&nbsp; &nbsp;B、大于<br />&nbsp; &nbsp;C、等于<br />&nbsp; &nbsp;D、不等于&nbsp; &nbsp;<br />&nbsp; &nbsp;答案:A<br />&nbsp; &nbsp;【判断题】<br />&nbsp; &nbsp;5.影响直播间人气的相关因素:短视频热度、DOU+投放效果、主播粘粉能力。<br />&nbsp; &nbsp;答案:对<br />&nbsp; &nbsp;【单选题】<br />&nbsp; &nbsp;6.从对立、相反的角度去思考问题属于()<br />&nbsp; &nbsp;A、相似联想<br />&nbsp; &nbsp;B、发散思维<br />&nbsp; &nbsp;C、逆向思维<br />&nbsp; &nbsp;D、动态思维&nbsp; &nbsp;<br />&nbsp; &nbsp;答案:C<br />&nbsp; &nbsp;【判断题】<br />&nbsp; &nbsp;7.由于电子支付过程具有无形化的特征,因此,它是将传统的支付方式中面对面的信用关系虚拟化了。<br />&nbsp; &nbsp;答案:对<br />&nbsp; &nbsp;【判断题】<br />&nbsp; &nbsp;8.网络直接销售渠道和间接销售渠道的区别在于是否要借助网络中间商。<br />&nbsp; &nbsp;答案:对<br />&nbsp; &nbsp;【多选题】<br />&nbsp; &nbsp;9.IC卡根据其与阅读器的连接方式可分为()<br />&nbsp; &nbsp;A、耦合型卡<br />&nbsp; &nbsp;B、联合型卡<br />&nbsp; &nbsp;C、接触型卡<br />&nbsp; &nbsp;D、非接触型卡&nbsp; &nbsp;<br />&nbsp; &nbsp;答案:CD<br />&nbsp; &nbsp;【判断题】<br />&nbsp; &nbsp;10.软文营销张,只要文章中有广告,其他的都不重要。<br />&nbsp; &nbsp;答案:错<br />&nbsp; &nbsp;【单选题】<br />&nbsp; &nbsp;11.网络营销发展的核心和关键问题是交易的安全性。为了降低交易的风险性,人们提出相应的安全性控制要求。下面表述安全控制要求错误的是()<br />&nbsp; &nbsp;A、信息保密性<br />&nbsp; &nbsp;B、交易者身份的确定性<br />&nbsp; &nbsp;C、可否认性<br />&nbsp; &nbsp;D、不可修改性&nbsp; &nbsp;<br />&nbsp; &nbsp;答案:C<br />&nbsp; &nbsp;【单选题】<br />&nbsp; &nbsp;12.不属于受众的特点的有()<br />&nbsp; &nbsp;A、自在性<br />&nbsp; &nbsp;B、随意性<br />&nbsp; &nbsp;C、自主性<br />&nbsp; &nbsp;D、归属性&nbsp; &nbsp;<br />&nbsp; &nbsp;答案:B<br />&nbsp; &nbsp;【单选题】<br />&nbsp; &nbsp;13.在网络广告中, CPC 指的是 ()<br />&nbsp; &nbsp;A、每千人成本<br />&nbsp; &nbsp;B、每点击成本<br />&nbsp; &nbsp;C、每行动成本<br />&nbsp; &nbsp;D、按业绩付费&nbsp; &nbsp;<br />&nbsp; &nbsp;答案:B<br />&nbsp; &nbsp;【单选题】<br />&nbsp; &nbsp;14.常见的带货方式不包括( )<br />&nbsp; &nbsp;A、店铺直播模式<br />&nbsp; &nbsp;B、直播分享商品模式<br />&nbsp; &nbsp;C、砍价模式<br />&nbsp; &nbsp;D、用户打赏模式&nbsp; &nbsp;<br />&nbsp; &nbsp;答案:D<br />&nbsp; &nbsp;【单选题】<br />&nbsp; &nbsp;15.网络营销与营销组合起源于()<br />&nbsp; &nbsp;A、软营销<br />&nbsp; &nbsp;B、直复式营销<br />&nbsp; &nbsp;C、整合营销<br />&nbsp; &nbsp;D、网络营销&nbsp; &nbsp;<br />&nbsp; &nbsp;答案:B</p>
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